Lisa Buyer

ABOUT LISA BUYER

Lisa Buyer is the Interim Chief Marketing Officer (CMO) of MDLifespan, where she leads national marketing, media strategy, and patient engagement for the company’s patented PlasmaXchange™ protocols. With more than 30 years of experience as an agency founder, digital marketer, and entrepreneur, Lisa brings deep expertise in healthcare, technology startups, and wellness branding.

Her marketing career in health began in the early 2000s with the launch of BodyLogicMD, one of the first national brands to promote integrative hormone therapy—working alongside Dr. Paul Savage during its rapid growth. As founder of The Buyer Group, Lisa has advised Fortune 500 companies, tech innovators, and consumer wellness brands on integrated digital PR and brand storytelling.

From 2014 to 2018, she served as an adjunct professor at the University of Florida’s College of Journalism and Communications, where she taught Social Media Management. Lisa is also the author of Social PR Secrets, now in its 4th edition, and Digital Detox Secrets, both widely used resources among marketers and communication professionals.

Her ongoing collaborations with Dr. Savage, spanning nearly two decades, reflect a shared mission to educate, inspire, and deliver innovative health solutions to a broader audience.

EDUCATION & AFFILIATIONS

• Bachelor of Science in Journalism, University of Florida
• Former Adjunct Professor, University of Florida College of Journalism (2014–2018)
• Board Member, South Florida Interactive Marketing Association (SFIMA)
• Advisor, MDLifespan
• Founder, The Buyer Group
• Author, Social PR Secrets (4th Edition) and Digital Detox Secrets