Sarah Collins

ABOUT SARAH COLLINS

Sarah Jo Collins serves as Chief Marketing Officer (CMO) at MDLifespan, where she drives strategic growth by aligning the brand’s mission of toxin reduction and health optimization with innovative, full-funnel marketing initiatives. With more than 15 years of experience leading high-performing marketing teams, Sarah specializes in building brand equity, accelerating digital transformation, and translating purpose into measurable performance. 

Her career spans more than 70 brands across a diverse range of industries from iconic consumer names like Stanley Thermos and Mrs. Meyer’s Clean Day, to healthcare leaders like the Medical College of Wisconsin, to B2B SaaS companies where she led growth through acquisition, including an exit. She has held leadership roles across agencies, private companies, and mission-driven organizations, where she consistently delivered results through a unique blend of analytical rigor and creative storytelling. 

At MDLifespan, Sarah spearheads sales, revenue growth, brand campaigns, media partnerships, and digital experiences that elevate the company’s presence while supporting clinical expansion. Her approach focuses on humanizing complex science and transforming health data into compelling narratives that resonate with diverse audiences, from patients to physicians, from the press to potential investors. 

Beyond her executive background, Sarah brings a personal ethos of mindfulness, empathy, and sustainability into every facet of her leadership. A certified yoga teacher and lifelong advocate of holistic wellness, she integrates these values into how she builds culture, leads teams, and communicates brand vision. 

As MDLifespan continues to scale its groundbreaking PlasmaXchange Protocols and expand into new markets, Sarah is helping shape the company’s future by building a brand that’s not just seen, but trusted, remembered, and shared. 

EDUCATION & AFFILIATIONS

• Bachelor of Arts in Strategic Communications: Advertising & Public Relations, University of Minnesota